by Jesse Plunkett Posted on 5 months ago
Like it or not, selling is non-optional. When you apply for a job, you sell your services to a customer (the hiring manager). Hiring you is an incredibly important (and expensive) decision for the customer. Fortunately, you happen to be the world’s foremost expert on your services.
This isn’t cold sales. An open job means there is a recognized problem requiring a solution. It’s your responsibility to fully understand the employer’s need in order to present yourself as the perfect solution. You likely even have a job description to work with.
Start by matching your services and capabilities to the job description; the employer shouldn’t have to think very hard to see how you as the perfect fit.
Next, do something to grab the employer’s attention. When you and I shop for a product or service, we may look at 3-5 options. Compare that to the average job opening, wherein a hiring manager is likely to receive around 250 competing applications. The right qualifications and credentials aren't enough. You have to set yourself apart from the competition.
Many applicants mistakenly attempt to stand out visually with something like a unique resume format, which only adds hassle for the hiring manager. The key is to differentiate yourself in a way that adds value or eliminates hassle.
What do you look for when making important purchasing decisions? My wife and I always use Google reviews before eating at a restaurant and Rotten Tomatoes before watching a movie.
Would you make an expensive purchase from a company that wasn’t eager to share customer testimonials? Would you buy an expensive product with bold claims but that didn’t make evidence readily available for customers? Probably not.
As customers, we expect credible sellers to eagerly provide evidence, not just claims. Hiring managers know that most resumes contain just as many embellishments as online dating profiles, making credible candidates the best candidates.
You can become the most credible candidate by applying with validated written/video testimonials from your past employers and educators. If you have achievements to be proud of, you can do better than hoping potential employers will take your resume claims on faith. With your SafeHire profile, you can easily provide employers with upfront, compelling testimonials and evidence of your achievements. Simply link your custom SafeHire URL in the contact information section of your resume.
Best of all, you can get started by creating your free profile today.
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